Actress Sydney Sweeney drops another racy prediction market ad, reigniting online buzz

Actress Sydney Sweeney released another provocative advertisement Sunday, doubling down on her viral campaign for sports prediction platform Novig.

In the new ad, Sweeney appears wearing only white underwear bearing the company’s logo, using two footballs to cover her chest. She opens with a joke about people tracking the color of her underwear, saying, “There are grown men making spreadsheets to bet on what color underwear I’m wearing.”

The ad promotes Novig’s “Just Sports” campaign, which distinguishes the platform from competitors such as Kalshi and Polymarket by focusing exclusively on sports-related prediction markets.