Netflix pivots toward workout videos amid subscriber woes

Netflix is debuting a line of workout videos in what is likely a bid to bring in more subscribers after a year marked by heavy losses on that front.

The company on Friday rolled out a series of exercise features it produced in partnership with Nike. The service will offer nearly 100 videos from the Nike Training Club.

The streaming service reported major subscriber losses throughout 2022, which industry analysts chalked up to heavy competition from other streamers as well as a snapback from heavy pandemic-era usage. 

Among the exercise offerings from the streaming company will be yoga and core workouts.