Overwhelming majority doesn't buy Sydney Sweeney ad outrage: Poll

Pollster Scott Rasmussen, moreover, highlighted that the only demographic groups that were more likely to see it as promoting white supremacy were government employees and those talking about politics every year.

Published: August 8, 2025 2:39pm

Updated: August 8, 2025 2:40pm

An overwhelming majority of Americans don't buy the criticism of American Eagle's jeans ad, with only a small minority saying to promotes white supremacy or Nazi ideology.

The "Sydney Sweeney has great jeans" campaign has gone viral, with government accounts and influencers alike making parodies of the images. American Eagle has stood by its campaign and denied any political motivations.

A clear majority of U.S. voters who said they had seen the ad did not express the view that it promoted extremism in some form, according to a Napolitan News Survey. 70% said it was a typical ad, while 23% said it promoted white supremacy and 70% were unsure.

Just 12% overall said that the ad promoted white supremacy. A further 37% said it was a typical ad, while 4% were unsure and 47% said they hadn't seen the ad.

Pollster Scott Rasmussen, moreover, highlighted that the only demographic groups that were more likely to see it as promoting white supremacy were government employees and those talking about politics every year.

Conducted Aug. 6-7, the survey questioned 1,000 registered voters and has a margin of error of +/- 3.1%.

Ben Whedon is the Chief Political Correspondent at Just the News. Follow him on X.

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