Agriculture Secretary Brooke Rollins unveils $1 billion plan to lower egg prices

Agriculture Secretary Brooke Rollins on Wednesday unveiled the administration's plan to lower the cost of eggs in a Wall Street Journal op-ed.

"This five-point strategy won’t erase the problem overnight, but we’re confident that it will restore stability to the egg market over the next three to six months," she said. "This approach will also ensure stability over the next four years and beyond."

The household commodity has witnessed a surge in prices over the past several months amid an avian flu surge and partially due to inflation. President Donald Trump campaigned extensively on lowering costs and the administration has faced polling suggesting that a failure to act on the issue could undercut his currently positive approval ratings.

Rollins insisted that the price surge "is due in part to continuing outbreaks of highly pathogenic avian influenza." She further promised a $1 billion investment into curbing the avian flu, which would come partially from cost-cutting measures recommended by the Department of Government Efficiency (DOGE).

$500 billion will go toward biosecurity measures to help prevent its spread to poultry producers. Another $400 million will go to poultry producers that have seen considerable production drops due to avian flu while the remaining $100 million will go toward vaccine research. Typically, poultry farmers cull their flocks upon an outbreak of avian flu. Rollins insisted that vaccinations could reduce the need for such a practice and help to keep supply high.

She further promised to deregulate the industry, where possible, and to consider importing eggs in the short-term.