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Retail shopping, Dec. 22, 2010, Berlin, Germany

European Union says U.S. consumers will end up paying tariffs

"Tariffs are paid by the company importing the imported goods. So, for tariffs imposed by the U.S., it is the American importer who pays," according to a fact sheet on the deal from the 27-nation bloc. "For example, if a European company exports shoes to the U.S., the U.S. company buying these shoes owe the tariffs to the U.S. government."