Cracker Barrel parts with California-based firm behind logo, interior redesign

Restaurant chain Cracker Barrel on Thursday announced reorganizational and leadership changes that included dropping the consulting firm that was behind its controversial interior and logo changes. 

Cracker Barrel faced heavy backlash earlier this year over the changes, which included a new logo that removed "Uncle Herschel" from it in favor of a text-only design. The company has since pulled both the revamped interior and logo.

Julie Masino will retain her role as the company's CEO and president, but the chain promoted other corporate employees to more prominent positions and brought back a former employee who will oversee its menu strategy.

“These changes to our organizational structure, along with new leadership appointments and promotions, mark a strategic step forward as we sharpen our focus on consistently craveable food and warm country hospitality,” Masino said. 

The company has not announced a new consulting firm or teased any additional changes to its design since it reverted to its classic designs. 

The redesign backlash spread to the White House, when President Donald Trump said he felt the company should revert to its old logo and admit its mistake. 

Prophet, the firm behind the redesign, has not commented on the cancellation of its contract.

Misty Severi is a news reporter for Just The News. You can follow her on X for more coverage.