NFL to continue social justice messages in end zones
The league's 32 teams will all feature their choice of end zone message for each home game during the season among four options: "End Racism," "Stop Hate," "Choose Love," or "Inspire Change"
The NFL will continue with writing social justice messages in end zones at games for the sixth season in a row.
The league's 32 teams will all feature their choice of end zone message for each home game during the season among four options: "End Racism," "Stop Hate," "Choose Love," or "Inspire Change," The according to the Associated Press. As before, "It Takes All of Us" will be stenciled in the opposite end zone for all games. This year, "Inspire Change" replaces "Vote," which was an option last year.
The NFL will use "End Racism" and "It Takes All of Us" in the back of end zones for all international games for the second straight season.
"We're working hand-in-hand with players, and alongside our clubs, to amplify player voices and underscore what is most important to them," Anna Isaacson, the NFL's senior vice president of social responsibility, told the AP.
"For decades, the NFL and its players have been a unifying force in American culture and society that brings people of all cultures and backgrounds together to enjoy America's most popular sport. This is an honor and responsibility that the league takes seriously, which is why we actively invest in off-field programs and on-field initiatives that promote unity."
The Philadelphia Eagles, who won the Super Bowl earlier this year, will feature "Choose Love" for their season opener against the Dallas Cowboys, which starts the NFL schedule on Sept. 4. The Eagles will rotate all four end zone messages throughout the season.
Players can also choose to have one of the five messages on their helmets.
"Choose Love continues to resonate across the league," Isaacson said. "It has become a unifying message of healing and hope, one that many players continue to wear voluntarily on helmet decals."
The NFL, since 2017, has provided more than $460 million to grant partners and hundreds of grassroots organizations through its Inspire Change initiative, helping communities in need. Inspire Change has supported more than 650 nonprofits and 2,100 players and alumni, matching grants for mentorship, workforce development, and food insecurity.