Byrna CEO Reveals Non-Lethal Weapons Revolution: Trusted by Law Enforcement, Booming in Retail, Redefining Self-Defense

On this Small Business Saturday episode of the podcast, Bryan Ganz, President and CEO of Byrna, joins host Amanda Head to explore how his company is revolutionizing self-defense with non-lethal weapons. Using CO2 for propulsion, Byrna’s innovative devices fire kinetic and chemical irritant rounds, offering a safer, effective alternative for people who may be ‘trigger hesitant’ or not interested in purchasing lethal firearms whatsoever. Byrna has been trusted by 250+ U.S. law enforcement agencies and has been inking new contracts with police departments all across South America. Their products — ranging from pistols and rifles to pepper spray, alarms and more are transforming personal and public safety by deterring assailants and saving lives. Ganz also shares insights into the company’s retail success, including a remarkable 65% gross profit margin and an 80% conversion rate in their Las Vegas store. As Byrna continues to expand across the globe, you can take time to shop their exclusive deals and latest items online by visiting their website: Byrna.com today!